Preparing for GDPR

By Molly Waring-Moore on 5th Mar

GDPR has been introduced by the EU parliament to protect everyone by ensuring their data is handled responsibly. The rules, and enforcement of them, is designed to engender a culture of privacy within businesses that will better protect their customer's data.

If your business is holding information about an individual (like names, email addresses and phone numbers), you are in control of what is termed "personally identifying data" and as such you will be affected by the new GDPR rulings. 

Nobody is going to break your door down for an immediate audit, nor do they expect that everybody's going to be clean as a whistle straight away; it's important to start making the first steps now though, to show your intent to be compliant and a responsible controller of people's data. That being said, there is a deadline of the 25th of May 2018 to be compliant in this first step, and we can help.

It’s likely that you have at least one email list or contact database within your business. GDPR states that you will need evidence that proves that each contact in your database has given permission to be a part of it and know exactly what you will be sending them. 

You might be holding contacts for

  • Newsletters
  • CRMs
  • E-Commerce - remarketing
  • Survey respondents

Give us a call for advice on what you need to do with the data you are currently holding.

Gdpr Email Campaign
Re-engage with your newsletter subscribers

Running a re-engagement campaign

For email lists, you will need to run a re-engagement campaign. This is a way of reaching out to your newsletter subscribers and checking that they still want to receive emails from you. The campaign may also involve automated follow up emails to get in touch with anyone who hasn't replied the first time round. If anyone fails to reply or states that they no longer wish to receive communication, their data must be destroyed by the 25th May.

We can help you set up and run this campaign to capture the evidence needed and ensure that the data is stored in a compliant manner.

You do stand to lose contacts but this is an opportunity to re-engage with people and show them that you’re trustworthy, as well as increase the quality of your contact list.

The nitty gritty

GDPR stands for the General Data Protection Regulation, which is being enforced by EU parliament in May 2018. It is a regulation on how personal data is acquired, stored and handled by businesses of any size.

Any business that breaches the new rules of GDPR are liable to fines of up to €10 million or 2% of the company’s global annual turnover.

For more information on the specifics of GDPR, we recommend reading the guide from B2B Marketing.

Worried? Don’t be, we’re here to help. Get in touch to find out how you might be affected and what you need to do.

About the author

Molly Profile Picture

Molly Waring-Moore

Digital Marketing Executive

Works directly with clients on the planning, delivery and analysis of multi-channel marketing campaigns.

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