What we do

Digital Marketing & Creative Marketing

Work with us to refine your digital marketing strategy, launch creative marketing campaigns, manage social media accounts and PPC and measure the impact on your commercial goals.

Integrated Digital Marketing Strategy

Use consumer insights and audience exploration to boost the impact of your digital marketing campaigns. Get your brand's message in front of customers by understanding your users' journeys and online behaviour.

Email Marketing Campaigns

Recognise the power of email marketing, by reconsidering its role in a content marketing strategy. Our design, management and analysis of automated e-mail marketing help’s clients develop their position as thought-leaders for a more gentle approach to engaging new customers.

Social Media Campaign Management

Develop conversation, traffic, awareness and sales via social media by working with us on understanding where your customers hang out online and how your competitors are presenting their brands on social networks. We develop fresh creative content, advise on audience segmentation and targeting, and manage your entire cross-network campaign.

Search Engine Optimisation (SEO) & Analysis

Acknowledge that customers and website visitors don’t always behave the way they’re expected to. Our visitor behaviour monitoring and reporting cycles can help you identify ways to improve sales, boost search engine rank, retain visitors and effectively allocate resources. Our SEO Audits help identify problems with your website and social media engagement, and plan for changes to your online presence and digital marketing.

Pay Per Click (PPC) Campaigns

Understand what your customers are searching for, then put your brand and products at the top of their google search results, in their email inboxes and around their favourite websites. We can help you plan your keywords, budgets and your campaign strategy, whether you're looking to improve conversions or increase exposure.

Copywriting & Tone of Voice

Work with professional copywriters, with experience relevant to your business and your customers. We introduce clients to a wide range of copywriters who work within brand guidelines to produce copy for your print and digital marketing campaigns or within content marketing plans to author thought-leadership articles for publication.

“Working with Makermet has enabled a quick project turnaround with a wide range of resources created to deadline. More importantly the team have understood key targets within the project brief and been able to build this into project outputs that work with us achieving these targets.”

Sarah Coulson, Library Commercial Lead
Nottingham City Libraries

HIDDEN - Independent Shopping Trail

The Nottingham Independent Shopping Trail is a free map available from the tourist and information centre, and accompanying mobile application, designed by Makermet.

Following initial research (lots of discussions with business owners, the civic society and Nottingham City Council's partners), Makermet put together a team including a photographer, script writer, illustrator alongside our in-house team to develop the trail's print and digital content. Hidden Nottingham was funded and commissioned by Nottingham City Council and delivered in partnership with Visit Nottinghamshire, the Creative Quarter and the Nottingham Business Improvement District (BID) under the “It’s in Nottingham” brand.

Pebble Magazine

Whether it’s design, ethical fashion, slow food or eco-travel, pebble magazine features brands and individuals pulling together in the direction of positive change.

Makermet helped founder Georgina Wilson-Powell's vision for pebble magazine become a reality in 2016. Following brand exploration and marketing strategy, a user experience that supported the publications values was tested with the target audience before launch with a bespoke Craft content management system. We continue to support pebble as their partner in print and digital marketing.

Storysmash - Nottingham City Libraries

Storysmash is a programme of computer game writing workshops and masterclasses featuring high-profile writers across five key gaming hotspots at Nottingham Libraries from June 2017.

During the build up to the launch of this project, aimed at engaging young people and young adults with reading and creative writing via text-based adventure games built on the Twine platform, Makermet have worked with the client to deliver a brand identity with a range of print outputs, a digital marketing strategy and support with their social media engagement.

We also do...

Brand Consultancy

Discover how to tell your brand’s story, whether you’re at day one or year 150. We can help you reach listeners inside and outside of your organisation, and shape the story they’d like to hear.

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Identity Design

Make the right impression by establishing a creative direction for your business and products. Explore logo concepts, colour theory, print design, user experience, tone of voice, and more as elements of a consistent brand identity system.

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Graphic & Print Design

Print is the antidote to an age of fast, on-demand and disposable digital media. People love print and we'll help you design it and use it to best effect. Discover how beautiful graphic design and specialist print production can improve customers’ perception of your business.

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Website Design & E-Commerce

Establish or improve your online presence. We design and build beautiful, responsive websites as a key asset in digital marketing activity. Our entirely bespoke designs and user-friendly CraftCMS builds result in websites customers love, and clients love to maintain.

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